Smucker Quality Beverages


After The Fall

Brand Identity & Package Revitalization


Major repositioning of Smucker’s 30-year old
brand, “After The Fall,” to communicate the
adventurous and playful personality of their
exotic all-natural juice line.


New packaging creates a bold billboard on
shelf and unifies all 60 SKUs under one
unique and distinctive umbrella branding.

 
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