White Wave Foods


Silk Soymilk
Brand Extension


The number one selling refrigerated soymilk,
Silk, holds an 80% market share. It was critical
that this new single-serve segment be easily
recognizable as part of the Silk family.


New line of Silk Soymilk and Soylatte single-
serves leverage the brand’s core equities and
clearly reinforce Silk’s shelf presence.

 
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