Angstrom Lighting, Inc.
Corporate Identity, Ad Campaign & Branded
Hollywood's leading lighting resource. Ang-
strom Lighting. As a result of our analysis of
the competitive situation, we repositioned
Angstrom to project a progressive but more
The dynamic new identity reflects Angstrom's
core essence of innovative lighting solutions
and trusted expertise. The yellow "beam of
light" set against a blue sphere emphasizes
the "A" of Angstrom and strongly brands cor-
porate and marketing communications.